ABOUT DEEP SELLING
Where strategy meets transformation
Deep Selling is a B2B consulting firm that helps senior leaders turn digital ambition into measurable business outcomes.
Meet the authors
The people behind Deep Selling
Graham Hawkins and Mark Micallef bring together decades of frontline sales leadership, academic research, and hands-on transformation experience.
Graham Hawkins
Co-Author & Founder
Globally recognised sales leader and international keynote speaker. Graham is the best-selling author of three books: Deep Selling, The Future of the Sales Profession, and Sales Transformation. Voted in the Top 25 Global Sales Leaders by CrunchBase and Top 50 Global Sales Experts & Influencers 2019 by Thompson Reuters. A 2018 LinkedIn Top Voice Award recipient, Graham holds an MBA (Distinction) from RMIT where he is an adjunct lecturer. He is a HubSpot Ambassador, founding member of the Sales Enablement Society, and Founder & CEO of SalesTribe and Transform Sales International.
Mark Micallef
Co-Author & Founder
Award-winning researcher and digital transformation expert with a PhD in sales management and digital transformation from RMIT. Mark's research has been published in leading A/A* academic sales and marketing journals. He is an adjunct lecturer at RMIT (Melbourne) and EDHEC (Paris), and author of business books Deep Selling and Getting from A2B in B2B. With seven years of consulting experience across sales, leadership, and customer success, Mark specialises in designing and implementing multi-year sales transformation programs and coaching high-performance sales leaders.
OUR MISSION
Helping organizations grow with clarity and confidence
We founded Deep Selling on a simple belief: that the gap between strategy and execution is where most transformation efforts fail. Too many organizations invest in technology and change programs without a clear line of sight to commercial outcomes.
Our work bridges that gap. We bring together expertise in digital transformation, customer strategy, and AI adoption to help leadership teams make better decisions, move faster, and build capabilities that last.
What we stand for
Outcomes over activity
We measure success by business results, not deliverables. Every engagement is anchored to what actually moves the needle.
Customer at the center
The best strategies start with a deep understanding of customer needs, behaviors, and expectations.
Practical over theoretical
We translate complex ideas into clear, executable plans that teams can act on with confidence.
Partnership, not prescription
We work alongside your team, building internal capability rather than creating dependency.
OUR APPROACH
Structured thinking, adaptive execution
Every engagement begins with a rigorous diagnostic — understanding your market position, organizational capabilities, and the specific growth levers available to you. From there, we develop a focused strategy and work with your team to implement it in a way that builds lasting momentum.
01
Diagnose
Understand the current state — commercial performance, customer dynamics, technology landscape, and organizational readiness.
02
Design
Develop a focused strategy with clear priorities, measurable goals, and a realistic implementation roadmap.
03
Deliver
Work alongside your team to execute, adapt, and build the internal capabilities needed to sustain progress.
Ready to start a conversation?
Whether you're planning a transformation, navigating a growth challenge, or exploring how AI can create real advantage — we'd like to hear about it.